Lifestyle, Arts & Culture: May 2022

The global 'orange economy' is estimated to be worth USD985 billion by next year and Africa's share of the creative cake is growing rapidly, as technology amplifies and accelerates the audibility and visibility of artists across the spectrum. The continent's youth, the youngest population in the world, with 70% of Sub Saharan Africa under 30, is driving both the content and the consumption of the creative space. Streaming services, digital platforms and non-fungible tokens (NFTs) present just some of the modes through which creatives are reaching out and making a living from their craft. The tongue-in-cheek tripartite career path mapped out by my parent's generation for their wards - doctor, lawyer, engineer - is being challenged (& rightly so!). It's been a privilege to speak with my fellow African creatives and experience their work first-hand over the past month and as we mark Africa Day/Month, may the spirit of African pride live on in us all. Follow a few simple steps to obtain your complimentary copy of the magazine, here.

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